Resumé

Summary

I am a digital marketer and content strategist working at the intersection of technology and human experience. I work to develop creative business solutions that connect brands with customers in meaningful ways. This includes work with cross-functional teams to incorporate data, branding, research, and creative to drive success through digital channels.

 

EDUCATION

University of Missouri Trulaske College of Business Class of 2012, BSBA in Marketing

EXPERIENCE

Networthy

Sep 2016 – Present

Content Director

I was hired to develop a pre-launch content strategy for a new Seattle startup. My primary goal was to create the strategy & execution plan that defined our user acquisition strategy. Here I lead company content strategy to connect with new customers across owned, earned, and paid media channels. This included managing paid social budget and audiences to expand reach through Facebook and LinkedIn.

Other responsibilities included:
– Writing & testing page/product copy
– Outreach to influencers and publications for increased exposure
– Content writing on blog and external publications
– Collect user feedback to refine product/service features
– Define, scope, and execute new product features with development team

Content Harmony

Dec 2013 – Sep 2016

Strategy Director

Managing team of seven strategists, writers, and designers to develop and execute successful content marketing strategies. Working with publishers, large ecommerce, mobile app, and B2B clients to research and create content targeted at specific demographics. Developing internal editorial workflows to ensure content is delivered on time, to the highest degree of quality. Managing audience segments in social and email campaigns to deliver targeted messaging at strategic stages of the customer life-cycle.

Seer Interactive

June 2012 – Dec 2013

Account Manager

Responsible for developing search marketing strategies to drive success for start up, international, and Fortune 500 companies. Managed client accounts to develop strategies, communicate goals, scope projections and execute for C-Level executives. Created innovative digital strategies to drive traffic, conversions, and ROI for long-term success.

ServiceNoodle.com

July 2010 – May 2012

Lead Search Marketing Consultant

Responsible for in-house search marketing efforts, PPC management, and lead consultant for client search marketing strategies. Built internal consulting team and developed workflow and project management processes to lead team, maximizing client performance. Managed in-house SEO and PPC strategies resulting in increased monthly visits to ServiceNoodle.com over 300% in one year.

SKILLS & EXPERTISE

  • Creating internal editorial workflows
  • Managing team of strategists, designers, photographers
  • Working with large-scale publishers & content producers
  • Google Analytics Certified
  • Creative problem solving
  • Critical thinking
  • Ability to work autonomously
  • Managing paid, owned, & earned promotions
  • Passion for outdoor stewardship & recreation

WORK SAMPLES & CASE STUDIES