PBH Network Search Case Study

Problem

The  PBH Network is a media network focused on producing and curating viral­oriented content. PBH came to our team to develop an editorial workflow and deliver topical content research to increase traffic from search and social channels.

Solution

Through research to capitalize on search and social trends, our team developed an editorial calendar of topics for the PBH team to publish across three separate sites in their network.

In addition to content recommendations, our team developed an internal editorial workflow for the PBH team to take and integrate into current practices to streamline research & production efficiencies.

Outcome

Our team saw a 242% increase in search traffic to three sites in the PBH Network with a 904% increase in page views from social & search channels in a 12 month time­frame.